ORIGIN, VEGAN, INNOVATIVE, DESIGN, ELEGANT
Vegan and environmentally friendly composed exclusively of jackets, coats and sweaters. Ovide meets expectations of consumers who want to consume better and reduce their impact on the environment and wildlife.
CREATED BY ALEXIA AND JULIET
The Ovid brand was created by Alexia and Juliet, both concerned with finding alternatives to limit our impact on the planet, preserve the environment and support the protection of animals. Alexia, passionate about ecology and a graduate in general marketing, and Juliette vegan for fifteen years and a graduate in luxury and fashion marketing, are aware of this new problem and have found many ecological fabrics to try to respond to it at best.
Uganda's bark fabric is one of the oldest materials in the history of mankind. Until the end of the 19th century, the most beautiful pieces were reserved for the Baganda royal family. The fabric is made from the bark of "Mutuba", a fig tree from West Africa. The bark regrows after its extraction; which prevents the felling of trees, it is harvested once a year. Each piece is unique and reflects its own story. In 2005, its handicraft production was declared a "masterpiece of the intangible heritage of humanity" by UNESCO and is, until today, the only fabric to have received, in 2008, the status of " World Cultural Heritage ". The importer of Barktex is behind a project to assist developing countries and now provides income to hundreds of Ugandan farmer and artisan families who are striving to preserve the environment. inheritance of Barktex.
The fabric of the forest is a traditional product, it corresponds to decades of care and preservation of natural resources. It makes the link with cultural values and innovates in the production of natural rubber. It is made thanks to the seringueros, the true guardians of the Amazon rainforest. Made from latex, collected in containers where the sap of the rubber tree flows, it now enjoys the know-how of its coloring in different shades with natural pigments. During its manufacture, the fabric is vulcanized or directly dried in the sun, according to the brilliant or matte aspect that we want to give it. Today syringes fight against massive deforestation caused by the production of palm oil and allows their scale to preserve the green lung of the planet. "We seringos, harvesters, we want to make the integrity of the native forest our source of respectful income, for us, for our children and for our grandchildren."
Cork has many properties. It is impermeable to liquids and does not absorb odors. This fabric is classified as one of the most durable organic materials. It is not subject to the aging process and despite the passing time it does not lose its properties. It is interesting to note that it is eight times stronger than leather. Cork is used in leather goods but remains rare in ready-to-wear. Perfectly respectful of the environment, bark harvesting is done without felling the tree every nine years, it allows many cork oaks to be replanted and thus to preserve this species.
Nettle is a plant that grows naturally and does not require watering. This plant therefore allows not to use a lot of water and is therefore eco-responsible. In addition, the plant naturally absorbs CO2 and thus helps reduce greenhouse gases. The culture of the nettle allows the local inhabitants to remain living in their village and ensures them a correct income allowing the children to go to school. This plant is naturally thermoregulatory, which allows it to be warm in winter and cool in summer. It is a perfect alternative to wool. The nettle thus promotes the well-being of locals, respect for the planet and the protection of the forest.