It was a year that began with Australian wildfires and severe flooding in the UK, but with the outbreak of Covid-19, it has not been the easiest of starts to a new decade. The one benefit of the situation is that the lessening of road and air traffic, combined with the reduction of human interaction with the outdoors, has demonstrated that the Earth is capable of recovery from our devastation.
Many of us have accepted that we must make an effort to live greener lives, and have begun to look for ways of reducing our impact on the environment. Luckily, eco-focused individuals within the fashion industry have started to make amends for fashion’s impact on the environment by searching for sustainable alternatives to common materials. At Veenofs, we make an effort to feature as many of these ecological fabrics as possible, and we have listed a few of our favourite examples below.
Bags made from apple skin? We are living in the future. Developed in Italy, apple skin fabric is made from at least 50% apple fibre, using recovered waste skins and cores of apples. The material is a sustainable and vegan alternative to leather: being very sturdy and durable, but also responding well to different textures, thicknesses and embossed or laser prints. This Camille Tasman bag combines apple skin with Alcantara – an eco-friendly polyester-based material – and is PETA Approved certified.
Another fruit-based leather alternative, Piñatex™ is made using pineapple leaf fibre – a by-product of agriculture and food industries. Being a natural textile, Piñatex™ has the benefit of not being plastic-based, and also takes advantage of materials that would otherwise go to waste. With the handles and details being apple skin, and the body of the bag being made from Piñatex™, this Camille Kinley bag is made very sustainably, but also counts as two of your five-a-day! We would not recommend eating it though…
In contrast to the use of harmful pesticides and fertilisers for traditional cotton, organic cotton is grown without the use of toxic chemicals, making it much softer, and very suitable for sensitive skin. We love these boxers as they are comfortable and durable, but also made from FAIRTRADE Certified organic cotton, meaning that all stages of their production met FAIRTRADE quality and ethical standards. What more could you want from your underwear?
Another great alternative to chemical-based materials is recycling fabrics and creating new garments from them. By doing this, both the amount of material going to landfill and the amount of raw material used in production is reduced, whilst there is also a reduction in the need for energy, water and chemicals in the production process.
There are many other great materials out there – bamboo, hemp and linen to mention a few more – all of which have their own environmental benefits. Choosing clothes made from natural fabrics over plastic- or chemical-based ones is a great sustainable choice, and will also result in having a wardrobe full of endlessly stylish, long-lasting garments. We hope that this has inspired you to look more closely at clothes labels, and make decisions based on a garment’s materials – not its price.